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GroupM collaborates with PubMatic as SSP expands buy-side tools
Agency GroupM is working with PubMatic as the SSP expands its Activate self-serve solution, building an end-to-end programmatic platform for buyers.
EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand
Staff at WPP’s media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leave—just days after the company’s high-profile rebrand.
Global Ad Revenue Will Hit $1T Faster Than Expected, GroupM Forecast Says
Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. […]
GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safety
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Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization
First To Market post-bid Solution drives impressive performance gains across channels Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world’s leading media investment company, have seen impressive results with Yieldmo’s newest offering, Dynamic Format Optimization (DFO), as part of GroupM’s Tier One Strategic Partnership with […]