Guardian bans gambling ads across all its platforms

The Guardian joins Adelaide's attention-based ad ecosystem

Advertisers can now buy The Guardian's inventory through Adelaide's attention-based AU Ecosystem, after an audit confirmed its placements beat market benchmarks.

Adelaide→The Guardian

リリース計測 · 計測連携グローバルThe Guardian4 か月前

Yahoo DSP partners with The Guardian for direct news inventory access

Advertisers on Yahoo DSP can now buy The Guardian's news inventory directly through the new partnership.

Advertisers→Yahoo DSP→The Guardian

アップデートWeb · 広告枠連携グローバルYahoo DSPThe Guardian6 か月前

The Guardian brings The Filter to the U.S. in affiliate commerce push

The Guardian is bringing its product recommendation site The Filter stateside, as it looks to push harder into commerce revenue.

リリースグローバルThe Guardian1 年前

The Guardian bets on unified programmatic ad selling as curation gains ground

The Guardian’s CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.

アップデートグローバルThe Guardian1 年前

The Guardian Unifies Its Global Programmatic Strategy To Drive Digital Growth

The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.

アップデートグローバルThe Guardian1 年前

The Guardian moves closer to being a reader-supported business as it launches new cooking app

The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.

閉鎖グローバルThe Guardian2 年前