HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting

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The average cost of an ad-free streaming subscription has nearly doubled since 2020, climbing from around $9 to $16 a month. For millions of American households, the math is starting not to add up. That financial pressure is reshaping viewing habits in ways that free ad-supported streaming television, or FAST, is well-positioned to exploit. Audiences […]

“The average cost of an ad-free streaming subscription has nearly doubled since 2020, climbing from around $9 to $16 a month. For millions of American households, the math is starting not to add up. That financial pressure is reshaping viewing habits in ways that free ad-supported streaming television, or FAST, is well-positioned to exploit. Audiences […]”
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Future Today adds Anoki's scene-level contextual targeting for CTV

Future Today's CTV inventory, monetized via Magnite, now uses Anoki's ContextIQ scene-level contextual targeting so advertisers can target CTV placements by on-screen content.

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Future Today Launches CTV Marketplace

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Future Today Launches CTV Marketplace: Addressable, Privacy-Safe, and Fully Transparent

Future Today Marketplace Supports Next Generation Audience Buying and Utilizes Privacy Compliant Solutions for Targeting and Measurement Future Today, a pioneer in delivering cutting-edge CTV ad-supported solutions, has unveiled the Future Today Marketplace, a groundbreaking solution that redefines Connected TV (CTV) advertising. The Future Today Marketplace delivers over 1.5 billion privacy-safe, ID-less yet addressable impressions, […]

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Future Today Picks iSpot to Measure Streaming Ad Campaigns

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