Introducing Start.io Performance Audiences: A New Layer of Targeting Built on Real Advertising Behavior

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“This post was written by Yaniv Avraham, Principal Data Product Manager at Start.io. Start.io‘s audience portfolio already helps advertisers reach users by demographics, interests, intent and more. Now we’re adding a powerful new family of segments to our taxonomy: Performance Audiences – dynamic, behavior-based segments built entirely from first-party ad interactions across Start.io‘s massive supp”
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