Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar
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“In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Level Agency, a performance-driven digital marketing agency, in partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising”出典
BCN and PubMatic link publisher signals to programmatic deals
BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.
PubMatic lets partners bring decisioning models into its auction
PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.
PartnersPubMaticauction
PubMatic opens Zynga's mobile gaming inventory to buyers
PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.