LG Ad Solutions and Viant Integration Looks to Sharpen CTV Ad Targeting, Accelerate Addressable
Adspotfinder ニュースデスク
下記の出典をもとに、当サイトのニュースデスクがまとめました。人が書いた記事ではありません。
The LG integration is part of Viant’s Direct Access program.
“The LG integration is part of Viant’s Direct Access program.”出典
関連ニュース
Teads and LG Ad Solutions expand their CTV ad partnership
Advertisers buying CTV through Teads can now reach more LG Ad Solutions inventory under their expanded partnership.
AdvertisersTeadsLG Ad Solutions
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
Viant Technology Inc. is acquiring TVision Insights, a move that could reshape how television advertising is measured by embedding real-time attention data directly into media buying. The deal brings together Viant’s identity and programmatic capabilities with TVision’s second-by-second “eyes-on-screen” measurement, aiming to give advertisers a more objective view of what actually works across TV. In […]
MarTech Acquisition: Viant to Acquire TVision
The acquisition will allow Viant to deliver advertisers an unbiased view of the TV landscape and a clearer path to results Viant Technology, a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence […]
Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform
Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV. “With TVision, […]
Viant DSP buyers gain programmatic access to iHeartMedia audio via Triton
Viant DSP buyers can now programmatically reach iHeartMedia's podcasts, streaming audio and over-the-air radio through Viant's integration with Triton Digital.