Mediavine boosts programmatic ad spend on minority-owned inventory

Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

アップデートグローバルMediavineAmazon Ads6 か月前

Colossus SSP Launches 2025 Momentum Program With Backing From Digitas

Colossus SSP→Digitas

リリースプログラマティック · 買付アクセスグローバルColossus SSP1 年前

Mediavine Partners with Scope3 to Decarbonize Digital Advertising

The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable […]

リリースグローバルMediavineScope32 年前

Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers

New Colossus Connections initiative delivers on supply path optimization, while maximizing media budgets for advertisers Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc., announced the launch of Colossus Connections. This new initiative brings advanced direct integration capabilities to the company’s supply-side platform (SSP). This […]

リリースグローバルColossus SSP2 年前

Colossus SSP Joins Industry Initiative to Bring Transparency to Digital Ad Auctions

The participation aims to enhance industry standards while creating new opportunities for diverse digital publishers. Colossus Media LLC (“Colossus SSP”), the inclusive supply-side advertising platform, announced its participation in the Media Rating Council’s (MRC) newly formed Digital Ad Auction Standards Working Group. This initiative aims to bring greater transparency, standardization, and predictability to auction dynamics […]

リリースグローバルColossus SSP2 年前

Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership

Partnership Reduces Malicious Ads and Enhances Security, Improving Ad Quality for Publishers and Advertisers Across the Digital Ecosystem Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH), announced it has partnered with Confiant, a leader in cybersecurity for digital advertising, to combat criminal activity online and […]

Publishers→Colossus SSP→Confiant

リリースプログラマティック · 計測連携グローバルColossus SSP2 年前