Place Exchange completes spinout from OOH publisher Intersection
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Programmatic OOH gains ground for marketers who value streamlined ad management and reporting.
“Programmatic OOH gains ground for marketers who value streamlined ad management and reporting.”出典
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Broadsign acquires OOH supply-side platform Place Exchange
Publishers using Place Exchange's out-of-home ad inventory will now operate under Broadsign after the acquisition.
Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
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