Publicis Groupe acquired CitrusAd, which it said would act as a standalone business within Epsilon. CitrusAd provided its technology to more than 70 major retailers, with over 4,000 brands using its self-serve platform.

Epsilon Exec: AI-Powered Identity will Democratize Advertising

CANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive AI can lend a hand. In this video interview with Beet.TV, Ng, chief revenue officer, Epsilon, said connected identity fuels […]

アップデートグローバルEpsilon1 年前

Epsilon Integrates Its CORE ID Offering With The Salesforce Customer Data Platform 08/31/2021

Epsilon→Salesforce Customer Data Platform

リリースデータ · CRM連携グローバルEpsilon2 年前

Epsilon Retail Media Unveils AI-Driven Identity Solution: Jaclyn Nix

Publicis-owned ad-tech company Epsilon has launched its own retail media infrastructure, focused on bringing people identifiers. Just-announced Epsilon Retail Media applies its CORE AI artificial intelligence and its CORE ID person-first identity in the ad server, aiming to support identification both within retail media environments and off-site. In this video interview with Beet.TV, Jaclyn Nix, […]

リリースグローバルEpsilon Retail Media3 年前

Epsilon rebranded the platform, previously known as CitrusAd, powered by Epsilon, as Epsilon Retail Media.

名称変更グローバルEpsilon Retail MediaEpsilon3 年前

Epsilon partners with Comscore for contextual ad program

Comscore→Epsilon

リリースデータ · データ提携グローバルEpsilon3 年前

LiveRamp and Epsilon Partner to Protect Publishers and Brands from Impact of Third-Party Cookie Deprecation

Epsilon’s PubLink is now available to publishers within LiveRamp’s Authenticated Traffic Solution LiveRamp announced today a partnership with global advertising and marketing technology company Epsilon that enhances user privacy while enabling publishers to boost revenue, and brands to leverage addressable inventory. LiveRamp’s Authenticated Traffic Solution (ATS) enables publishers to connect first-party user data with LiveRamp’s […]

Epsilon→LiveRamp→publishers

提供終了データ · データ提携グローバルEpsilon3 年前