Skimlinks and Lotame Unleash Enhanced Retail Intent Data Across the Wider Ad Tech Ecosystem
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NEW YORK, NY – Lotame (www.lotame.com), the world’s leading independent cross-screen data management platform (DMP), today announced their selection as Skimlinks’ first DMP of record. Skimlinks provides digital publishers such as Hearst, Gawker Media and Daily Mail, among others, with a native content monetization solution. Skimlinks will leverage Lotame’s DMP to distribute its audience data […]
SkimlinksLotame
“NEW YORK, NY – Lotame (www.lotame.com), the world’s leading independent cross-screen data management platform (DMP), today announced their selection as Skimlinks’ first DMP of record. Skimlinks provides digital publishers such as Hearst, Gawker Media and Daily Mail, among others, with a native content monetization solution. Skimlinks will leverage Lotame’s DMP to distribute its audience data […]”出典
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Skimlinks, a Connexity company, has unveiled its latest product – Dynamic Link Optimization – which offers publishers full control over which affiliate links they optimize as the crucial holiday season approaches. The product resolves the longstanding affiliate industry-wide problems of Out of Stock, 404 Pages and Inactive Merchants. “At any given time an average of […]