Teads' Natalie Bastian On How Brands Are Making Use Of CTV Data
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DeepIntent’s Natalie Mancuso: Healthcare CTV Drives Better Performance than General Online Video
Not all digital video yields equal results. Case in point: DeepIntent’s Natalie Mancuso points to internal findings that connected TV advertising in healthcare generates twice the new-to-brand prescription rate compared to online video alone when combined with sequential messaging and clinical conversion tracking rather than traditional click-through metrics. “We see CTV drive two times higher […]