The Wall Street Journal Serves Up Semantically Targeted Ads Programmatically
Adspotfinder ニュースデスク
下記の出典をもとに、当サイトのニュースデスクがまとめました。人が書いた記事ではありません。
The Wall Street Journal recently began serving up content-driven ads, where a subscriber reading about oil prices might see a display unit with related content – thought leadership from financial advertisers like HSBC, Credit Suisse, Blackrock and ING. To ensure those ads are next to relevant content, the newspaper works with Smartology’s semantic profiling technology, […]
“The Wall Street Journal recently began serving up content-driven ads, where a subscriber reading about oil prices might see a display unit with related content – thought leadership from financial advertisers like HSBC, Credit Suisse, Blackrock and ING. To ensure those ads are next to relevant content, the newspaper works with Smartology’s semantic profiling technology, […]”出典
この記事の対象
パブリッシャー・プラットフォーム
関係する業種
関連ニュース
The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election
Some brands are going dark for the election. WSJ has data to convince them otherwise.
How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys
Advertisers were 37% more likely to renew if their prior campaigns used first-party data.
The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers
Executives showcased new data on changing consumer behavior at the NewFronts.