TikTok's US app moves into TikTok USDS Joint Venture LLC, majority-owned by US-led investors with Oracle, Silver Lake and MGX at 15% each and ByteDance at 19.9%. The joint venture runs data, algorithm and moderation, while advertising and e-commerce stay with TikTok global's US entities.

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

規制Web · ルール変更イギリスTikTok AdsGoogle Ads3 週間前

Aveeno buys TikTok's new out-of-phone ad format via Displayce

Skincare brand Aveeno ran a weather-triggered outdoor campaign combining Displayce's DOOH platform with TikTok's new out-of-phone ad format, the first UK skincare brand to buy it.

Aveeno→Displayce→TikTok Ads

キャンペーンOOH · 広告枠連携グローバルAveenoTikTok AdsDisplayce3 週間前

Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno®

Aveeno®, TikTok, and Displayce have launched a pioneering media campaign for Aveeno® Face Moisturiser SPF 50, making Aveeno® the first skincare and beauty brand in the UK to activate TikTok’s innovative out-of-phone format. The campaign marks a significant milestone in digital […]

リリースグローバルDisplayceAveenoTikTok Ads3 週間前

Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise

The deal comes as M&A for commerce firms grow.

買収グローバルAmazon AdsTikTok Ads2 か月前

TikTok Pitches Advertisers at NewFronts a Year After Its Near-Ban and Sale

TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community.

リリースグローバルTikTok Ads7 か月前

Displayce extends TikTok ad campaigns to digital out-of-home screens

Advertisers running TikTok campaigns can now extend them to digital out-of-home screens across Europe through Displayce.

TikTok Ads→Displayce

リリースOOH · 広告枠連携グローバルDisplayceTikTok Ads9 か月前