Imgur to advertisers: We speak fluent geek
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It’s likely that most of the ad world is unfamiliar with image-sharing platform Imgur, but it is trying to change that. The site’s vp of marketing, Steve Patrizi, has been visiting agencies and brands in the past month with a roadshow as Imgur looks to grow its ad business. The main thrust of the pitch is that Imgur is 85 percent millennial males, and they overwhelmingly use ad blockers online. If brands can create native sponsored content, in the spirit of Imgur’s organic content, then they can get a message to this hard-to-reach demographic.
“It’s likely that most of the ad world is unfamiliar with image-sharing platform Imgur, but it is trying to change that. The site’s vp of marketing, Steve Patrizi, has been visiting agencies and brands in the past month with a roadshow as Imgur looks to grow its ad business. The main thrust of the pitch is that Imgur is 85 percent millennial males, and they overwhelmingly use ad blockers online. If”出典
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