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Advertisers can now buy Weischer's digital out-of-home inventory in Germany through Prebid-based programmatic bookings.
関連ニュース
Google ordered to open AdX and DFP to Prebid
A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.
Weischer invests in AI firm Erason to cut wasted ad reach
German ad sales house Weischer invested in AI company Erason to reduce wasted reach in its media sales, aiming to make campaigns more efficient for advertisers.
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Microsoft stops caching Prebid video files after shutting Xandr DSP
Publishers using Prebid and Google Ad Manager will lose a major part of their video ad delivery from April 30 when Microsoft's caching stops.
MicrosoftPrebidGoogle Ad Manager
Shinka Launches Enterprise-Grade Prebid Cache Ahead of Microsoft Deprecation
Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, announced the launch of Shinka Prebid Cache. The announcement comes in response to Microsoft’s recent notification that the Microsoft-hosted (formerly AppNexus) public Prebid Cache service […]