WhatsApp opens ads in Status and Promoted Channels in its Updates tab, rolling out over several months and targeted by country, city, language and followed channels; personal chats are not used. Meta says the ads won't reach the EU until 2026.
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German court strips Meta of liability shield for fake ads
Meta faces fines of up to €250,000 per fake ad after a Frankfurt court ruled its ad auction and feed ranking amount to content control, removing its hosting-law shield and increasing platform liability for scam ads.
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Meta introduce tag di trasparenza per annunci AI-generati: cosa cambia per advertiser e consumatori a luglio 2026