X lifts the ban on paid political ads that Twitter imposed in 2019, starting in the US, with a screening process for eligible campaigns and an ads transparency centre.
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X this week confirmed it’s lifting its ban on paid political ads — a move it committed to earlier this year, shortly after Elon Musk took over the social network previously known as Twitter. The company had originally banned such ads back in 2019 under then-CEO Jack Dorsey’s management, claiming at the time that “political […]
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X said it would allow political advertising, starting in the US, keeping policies that prohibit false or misleading content and adding a global advertising transparency centre plus screening so only eligible groups and campaigns can advertise.
X expanded advertiser brand-safety controls, adding an exclusive Integral Ad Science partnership for vetted US inventory, machine-learning Sensitivity Settings and an automated industry-standard blocklist for the Home Timeline.
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Twitter rebrands as X; the bird logo is replaced and x.com becomes the platform's address.