ニュース

Emodo & BRAVE Partner to Deliver Superior Creative & Higher-Performing Campaigns

BRAVE and Emodo have entered into a strategic alliance to pair Emodo’s high-performing ad formats with BRAVE’s omnichannel SSP. For advertisers, the partnership will deliver greater campaign effectiveness as well as a new range of audiences to reach with personalised […]

BRAVE→Emodo

アップデートプログラマティック · 配信提携グローバルEmodoBrave3 年前

Emodo Unveils Adapt Native Video: Dynamically Optimized Native Advertising

With demand for Emodo’s Adapt Native Display up 1,600%, the intelligent exchange applies its winning formula to video, and outperforms all competing formats Brands and agencies looking for a great way to reach consumers have a new tool: Adapt Native Video, which launched from Emodo, the intelligent exchange that creates more memorable connections through personal, […]

リリースグローバルEmodoネイティブディスプレイ広告3 年前

Emodo SSP Survey Says Marketers Crave Innovation

The status quo for SSP protocol is no longer working. According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.

アップデートグローバルEmodo3 年前

Emodo launches Adapt as a First-to-Market Innovation to Reimagine Native Advertising for Brands and Publishers

Emodo revamps brand to focus on rich and memorable advertising experiences through its global ad exchange Emodo, the intelligent exchange creating more memorable connections through personal, relevant and rewarding advertising experiences, today announced the launch of Adapt, a rich and dynamically-optimized native ad offering that drives increased engagement and higher impact for brands and advertisers. […]

リリースグローバルEmodoネイティブディスプレイ広告4 年前

8th Wall and Ericsson Emodo Announce New Partnership to Enable Web AR Ads That Offer Immediate Engagement and Scale

Partnership connects 8th Wall’s technology and developer ecosystem with Emodo’s advertiser and publisher network to introduce embeddable AR ad units The leader in web-based augmented reality, 8th Wall, and Ericsson’s mobile advertising solution business, Emodo, today announced an official partnership which establishes an end-to-end web-based augmented reality (WebAR) advertising solution. The partnership aims to unlock the massive opportunity […]

8th Wall→Emodo

リリースプログラマティック · 広告枠連携グローバルEmodo5 年前

Emodo Launches Predictive Audiences, a Machine Learning Solution for Addressing Audience Segments Without Device IDs.

The all-new audience model empowers marketers with the ability to run targeted campaigns on non-ID inventory without compromising scale, quality or campaign results. Emodo, an Ericsson company focused on premium mobile advertising solutions, today announced the launch of Emodo Predictive Audiences, a new ML-powered targeting solution that enables advertisers to target audiences at scale – […]

リリースグローバルEmodo5 年前

Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution Verified for Accuracy by Three UK Operator Data

Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins Emodo, an Ericsson company focused on data activation and monetization, is launching Emodo Supply, verified by Three UK. The product is an operator–verified solution that validates the accuracy and quality of advertising inventory in […]

Three→Emodo

リリースプログラマティック · データ提携イギリスEmodo6 年前

Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising

The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem at the Inventory Level Emodo, Ericsson’s mobile advertising and data monetization platform, unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing […]

Axonix→Emodo

リリースアプリ · 広告枠連携グローバルEmodoAxonix8 年前

Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute. Emodo Institute is a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile programmatic advertising. The Institute […]

リリースグローバルEmodo8 年前

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem

The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute, a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness […]

リリースグローバルEmodo8 年前

Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend

Emodo Audiences Uses Carrier Data to Verify Data Accuracy and Improve Targeting at the Outset, Preventing Wasted Ad Spend and Improving Mobile Advertising Return on Investment Ericsson Emodo, Ericsson’s mobile advertising and monetization platform, recently launched Emodo Audiences, making carrier-verified audience solutions available in the US for the first time. The product uses highly accurate […]

リリースグローバルEmodo8 年前

Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition

Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created […]

Ericsson Emodo→Placecast

買収データ · 買収グローバルEmodo9 年前