MyFitnessPal

MyFitnessPal is a nutrition tracking app with a food database of over 20 million items, used to log meals, calories, macros and workouts. Features include an AI Nutrition Coach, a Meal Scan camera tool, a Voice Log for spoken meal entries, a barcode scanner, and tools for tracking GLP-1 doses and syncing with more than 40 other apps and devices. The site states over 280 million people have joined the app.

Advertising formats include first impression interstitial ads, native banner and video ads, display ads, anchored ads, sponsored emails and branded blog and recipe pages, targeted using data such as age, gender, location and food category affinities. Its US user base is described as skewing under 45, female, and with an average household income above $150k. Its ads.txt file lists 28 ad systems, with 15 sold directly and 21 through resellers.