4,237 sellers in 미국 publish enough about their advertising to be listed here, offering 2,992 ad spots between them. Most of what they sell runs on 웹 — 1,996 of those spots. The commonest thing to buy is the Responsive display ad, with 1,621 spots of that kind. 3,967 of these sellers publish mainly in 영어, which is what a creative has to be written in to run on them. 945 ad exchanges reach sellers in 미국, so a buyer with a DSP account can reach a good part of this market without emailing anyone. The middle published rate across the sellers who state one is US$8.00 per thousand impressions, from 13 sellers — a starting point for a conversation, not a quote. 2 advertising rules are recorded for 미국 — the categories the law restricts before any seller's own policy applies.
The kinds of ad spot sellers here publish most, largest first.
The ways into this market, counted by how many sellers here offer each. Every one of these is derived from ad spots that are actually for sale.
Magnite extended Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory in one language.
2026년 8월 31일
TheWrap: Amazon Disputes FTC Lawsuit Over Sponsored Ads as ‘Misguided’ and ‘Patently False’
The FTC and 22 states sue Amazon, alleging that from 2019 it added an undisclosed surcharge, internally called a “soft reserve price”, to the auctions for Sponsored Products, Sponsored Brands and Display ads beside search results, so advertisers paid more than the second-price auction it described.