News

Judge orders Google to share ad-auction data in antitrust case

Google must share ad-auction data with rivals under a US court's antitrust remedy, changing how publishers and advertisers access bidding data instead of a breakup.

US federal court→Google ad tech→publishers→advertisers

RegulationProgrammatic · Rule changeUnited States3 weeks ago

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agents→Magnite Orchestration→seller agents

LaunchedProgrammatic · Auction infrastructureUnited StatesMagnite3 weeks ago

Clear Channel Outdoor Selected to Lead Advertising Program at Pensacola International Airport

Pensacola International Airport→Clear Channel Outdoor

UpdateOut-of-home · Sales representationUnited StatesClear Channel Outdoor3 weeks ago

Court blocks FCC plan for discounted political ad rates

Local TV stations can keep charging party committees full price for political ads after a court blocked an FCC plan requiring discounts during the midterm ad rush.

Court→FCC political ad-rate plan→TV stations→party committees

RegulationTV · Rule changeUnited StatesPolitical and issue ads · United States1 month ago

VIOOH expands US programmatic DOOH access with Screenverse

VIOOH partnered with Screenverse, expanding programmatic digital out-of-home buying access for advertisers in the US.

Screenverse→VIOOH

LaunchedOut-of-home · Inventory integrationUnited StatesVIOOHScreenverse1 month ago

FTC settlement forces Redfin back into rental ad business

Redfin must resume selling rental ads as a listings publisher after settling its FTC antitrust case with Zillow.

FTC→Zillow and Redfin→rental ad listings

Policy changeCommerce · Rule changeUnited StatesZillowRedfin1 month ago

SPECTRUM AND OPTIMUM EXPAND STRATEGIC COLLABORATION TO ENHANCE LOCAL NEWS ACCESS AND ADVERTISING SOLUTIONS

Spectrum→Optimum

UpdateTV · Distribution dealUnited States2 months ago

Viamedia.ai Expands Advertising Sales Representation to 29 Additional Markets

Broadband providers→Viamedia

UpdateTV · Sales representationUnited StatesViamedia3 months ago

Albertsons launches AI search ads through Criteo

Advertisers can now buy AI-powered search ads on Albertsons' retail media network through Criteo.

Advertisers→Criteo→Albertsons

LaunchedSearch · Buying accessUnited StatesCriteo3 months ago

US court upholds Ohio's parental-consent law for minors on social media

A US court upheld Ohio's law requiring parental consent for minors on social media, rejecting a First Amendment challenge and keeping the platform restriction in force.

Court→Ohio→Social media platforms

RegulationSocial · Rule changeUnited States4 months ago

Fox Corporation agrees to acquire Roku for about $22 billion

Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.

Fox Corporation→Roku

AcquisitionCTV · AcquisitionUnited StatesRoku AdvertisingFox4 months ago

OpenAI opens self-serve Ads Manager to US advertisers

US advertisers can now buy ChatGPT ads through a self-serve Ads Manager with CPC bidding and no $50,000 minimum spend.

US advertisers→OpenAI→ChatGPT Ads

LaunchedAI assistants · Buying accessUnited StatesChatGPT Ads5 months ago

SiriusXM Media becomes exclusive US audio ad sales rep for YouTube

Advertisers can now buy YouTube's audio inventory exclusively through SiriusXM Media's ad sales team in the United States.

Advertisers→SiriusXM Media→YouTube

UpdateRadio · Sales representationUnited StatesSiriusXM MediaAudio streaming adYouTube Ads6 months ago

SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

YouTube→SiriusXM Media→advertisers

UpdateRadio · Sales representationUnited StatesSiriusXMSiriusXM Media6 months ago

Ad holding companies settle with FTC over coordinated X ad boycott

Advertising holding companies must change how they jointly coordinate withholding ad spend from a platform, under a settlement with the FTC over an X ad boycott.

FTC→Advertising holding companies

RegulationAgencies · Rule changeUnited States6 months ago

Nexstar closes Tegna deal, gaining Premion's CTV platform

Nexstar now owns Tegna's Premion connected-TV ad platform after closing its acquisition with FCC and DOJ approval.

Nexstar Media Group→Tegna→Premion

AcquisitionCTV · AcquisitionUnited StatesPremionTegna7 months ago

Clear Channel Outdoor Awarded New Contract with Omaha Airport Authority to Provide Next-Generation Media Program at Eppley Airfield

Omaha Airport Authority→Clear Channel Outdoor

UpdateOut-of-home · Sales representationUnited StatesClear Channel Outdoor7 months ago

VIOOH expands US DOOH inventory with Outfront partnership

Advertisers buying through VIOOH's programmatic platform can now reach Outfront's US digital out-of-home inventory.

Advertisers→VIOOH→Outfront

LaunchedOut-of-home · Inventory integrationUnited StatesVIOOHOUTFRONT Media7 months ago

US Senate advances bill banning ad targeting of minors

Advertisers in the US would be barred from targeting minors under 17 with ads under a bill advanced by the Senate.

US Senate→Advertisers

RegulationData · Rule changeUnited States7 months ago

IAB ANNOUNCES MOST SIGNIFICANT UPDATE IN YEARS TO MULTI-STATE PRIVACY AGREEMENT

IAB→Publishers

Policy changeProgrammatic · Rule changeUnited States7 months ago

Causal and PharosGraph Partner to Bring AI-Powered Narrative Intelligence to Political Campaigns

PharosGraph→Causal

UpdateData · Data partnershipUnited States7 months ago

Criteo becomes first ad tech partner in ChatGPT Ads pilot

Advertisers can now buy ChatGPT ad placements through Criteo, the first ad tech partner in OpenAI's US pilot for ChatGPT's free and Go tiers.

Advertisers→Criteo→ChatGPT Ads

UpdateAI assistants · Buying accessUnited StatesCriteoChatGPT Ads7 months ago

Context Networks Partners with Sureway Games to Deliver High-Impact Advertising Through Surepay Station™ Cashless Kiosks

Sureway Games→Context Networks

UpdateOut-of-home · Inventory integrationUnited States7 months ago

JCDecaux awarded 10-year advertising contract at Denver International Airport (DEN)

Denver International Airport→JCDecaux

UpdateOut-of-home · Sales representationUnited StatesJCDecaux7 months ago

Criteo Joins OpenAI Advertising Pilot in ChatGPT

Criteo→OpenAI→ChatGPT

UpdateAI assistants · Buying accessUnited StatesCriteo7 months ago

JamLoop Partners With Aristotle to Launch ActiveVoter™, Reducing Waste in Political CTV Advertising

Aristotle→JamLoop

LaunchedCTV · Data partnershipUnited States7 months ago

Genmega and Context Networks Announce First-of-Its-Kind Integration Bringing Digital Media Revenue to ATM Operators Nationwide

Genmega→Context Networks

UpdateOut-of-home · Inventory integrationUnited States7 months ago

LiveRamp connects marketers to Canela Media's US Hispanic OTT audience

Marketers using LiveRamp's data collaboration network can now reach Canela Media's 30 million-strong US Hispanic OTT audience.

Marketers→LiveRamp→Canela Media

UpdateData · Data partnershipUnited StatesCanela Media8 months ago

Shirofune Introduces Reddit Ads Integration to Expand Omnichannel Platform for U.S. Advertisers

Shirofune→Reddit Ads

LaunchedSocial · Buying accessUnited States8 months ago

EWR Digital Acquires Modalpoint to Expand Oil & Gas Marketing Authority and Energy Sector Advisory

EWR Digital→Modalpoint

AcquisitionAgencies · AcquisitionUnited States8 months ago

Direct Marketing Solutions Acquires Johnson & Quin

Direct Marketing Solutions→Johnson & Quin

AcquisitionAgencies · AcquisitionUnited States8 months ago

OpenAI begins ChatGPT ad pilot for Free and Go users in the US

Advertisers can now buy ads shown to ChatGPT's Free and Go tier users as OpenAI's advertising pilot begins in the United States.

Advertisers→ChatGPT Ads

LaunchedAI assistants · Buying accessUnited StatesChatGPT Ads8 months ago

Clear Channel Outdoor Holdings, Inc. Agrees to be Acquired by Mubadala Capital, in Partnership with TWG Global, for $6.2 Billion

Mubadala Capital→Clear Channel Outdoor

AcquisitionOut-of-home · AcquisitionUnited StatesClear Channel Outdoor8 months ago

Four Tatari advertisers buy Super Bowl LX commercials on NBC

Four Tatari advertisers, Ro, Manscaped, Tecovas and Life360, are airing commercials during NBC's Super Bowl LX broadcast through Tatari's TV advertising platform.

Ro, Manscaped, Tecovas, Life360→Tatari→NBC

UpdateTV · Buying accessUnited StatesTatariNBCMANSCAPEDLife360 Ads8 months ago

Xumo Expands Direct Access to Premium Streaming Inventory via The Trade Desk’s OpenPath

Xumo→The Trade Desk

UpdateCTV · Inventory integrationUnited StatesXumoThe Trade Desk8 months ago

PurposeBuilt Brands Expands Horizon Big Partnership to Agency of Record, Unifying National and Retail Media Strategy to Continue Driving Growth

PurposeBuilt Brands→Horizon Big

CampaignAgencies · Buying accessUnited States8 months ago

Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

CTV publishers→Cadent

UpdateCTV · Auction infrastructureUnited StatesCadent8 months ago

Clear Channel Outdoor to Modernize Transit Advertising Across Austin Through New CapMetro Partnership

CapMetro→Clear Channel Outdoor

UpdateOut-of-home · Sales representationUnited StatesClear Channel Outdoor8 months ago

WILsquare Capital Expands Digital Marketing Platform with Acquisition of GRO Marketing

OuterBox→GRO Marketing

AcquisitionAgencies · AcquisitionUnited States9 months ago

PulsePoint Secures Exclusive EHR Programmatic Partnership with Flora Health, Enabling Scalable In-Workflow Engagement with HCPs

Flora Health→PulsePoint

UpdateProgrammatic · Inventory integrationUnited StatesPulsePoint9 months ago

Looma Grows In-Club Digital Platform with BJ's Wholesale Club

BJ's Wholesale Club→Looma

UpdateCommerce · Inventory integrationUnited States9 months ago

WHSmith North America Media Network Taps ISM to Launch Retail Media Network Across U.S. Airports

WHSmith North America Media Network→In-Store Marketplace

LaunchedCommerce · Inventory integrationUnited States9 months ago

VIOOH adds Dolphin OOH's US screens to its DOOH platform

Buyers can now programmatically access Dolphin OOH's 5,000-plus digital screens across major US cities through VIOOH.

VIOOH→Dolphin OOH

Market dataOut-of-home · Inventory integrationUnited StatesVIOOHDolphin9 months ago

Mundial Media signs exclusive US ad deal with Grupo Reforma

US advertisers can now reach Grupo Reforma's Mexican audience exclusively through Mundial Media's AI-powered platform.

Mundial Media→Grupo Reforma

LaunchedWeb · Sales representationUnited StatesMundial MediaGrupo Reforma9 months ago

Canela Media launches five FAST channels on Amazon Fire TV

Advertisers can now reach Canela.TV's content through five new free ad-supported channels on Amazon's Fire TV Channels in the US.

Amazon Fire TV Channels→Canela Media

LaunchedCTV · Distribution dealUnited StatesCanela MediaAmazon Ads11 months ago

ITN and Magnite Empower Advertisers with Programmatic Access to Local Linear TV through New Private Marketplace

ITN→Magnite→Advertisers

LaunchedTV · Inventory integrationUnited StatesMagnite11 months ago

SPECTRUM REACH AND WAYMARK PARTNERSHIP POWERS OVER 15,000 CAMPAIGNS AND COUNTING, DRIVING SUCCESS FOR LOCAL BUSINESSES

Waymark→Spectrum Reach

UpdateTV · Distribution dealUnited StatesSpectrum Reach12 months ago

California adopts new law targeting AI misuse in ads

Advertisers and ad platforms in California must now comply with a new state law restricting AI misuse in advertising.

California→Advertisers

RegulationAI assistants · Rule changeUnited States12 months ago

Connoisseur Media to acquire Bonneville's San Francisco radio stations

Connoisseur Media will take over ownership and ad sales of Bonneville's San Francisco radio stations once the deal closes.

Connoisseur Media→Bonneville

AcquisitionRadio · AcquisitionUnited StatesConnoisseur Media12 months ago

FTC finalizes Omnicom-IPG merger order with new ad-buying rules

Omnicom and IPG must not withhold ad dollars from publishers over ideological disputes under the FTC's final merger order.

FTC→Omnicom, IPG

RegulationAgencies · Rule changeUnited StatesOmnicom Media1 year ago