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The partnership between VideoByte and Publica creates an audio-to-video solution for Publica publishers who want to enable a unique source of demand never before possible within Publica. This announcement comes just weeks after VideoByte launched A2V, a technology that seamlessly delivers audio ads into CTV (Connected TV). A2V allows Publica the opportunity to open an […]
“The partnership between VideoByte and Publica creates an audio-to-video solution for Publica publishers who want to enable a unique source of demand never before possible within Publica. This announcement comes just weeks after VideoByte launched A2V, a technology that seamlessly delivers audio ads into CTV (Connected TV). A2V allows Publica the opportunity to open an […]”출처
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Samsung Ads extends global CTV ad-serving deal with IAS's Publica
Samsung Ads keeps serving its CTV inventory through IAS's Publica ad-serving platform under an extended global partnership.
Samsung Ads and Publica by IAS extend global CTV partnership
Publica by IAS, a leading Connected TV ad server for publishers and smart TV manufacturers, today announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Samsung Ads & Publica by IAS Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with […]
Publica by IAS and Samsung Ads Expand CTV Ad Serving Partnership
Building on the successful Publica by IAS and Samsung Ads partnership, Samsung Ads has renewed its exclusive partnership with Publica to power their global CTV ad serving. Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, […]
Kargo Acquires Video Ad Server VideoByte
Harry Kargman wants to “decommoditize” advertising in the new era of connected television. In 2003, Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is acquiring VideoByte, a company doing similar for CTV. Taking a byte Founded in 2020, Austin-based VideoByte offered an ad server which supports supports custom ad […]
Kargo Acquires Video Ad Server VideoByte
Harry Kargman wants to “decommoditize” advertising in the new era of connected television. In 2003, Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is acquiring VideoByte, a company doing similar for CTV. Taking a byte Founded in 2020, Austin-based VideoByte offered an ad server which supports supports custom ad […]
Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion
VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio Kargo announced the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across connected TV (CTV) and OTT. With VideoByte’s capabilities, Kargo adds innovative CTV advertising technology that fits seamlessly within the company’s broader omnichannel platform including video, publisher tools, exclusive […]