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Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

출시CTV · 퍼스트파티 데이터글로벌Microsoft MonetizeLinkedIn5개월 전

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

출시글로벌LinkedInMicrosoft MonetizeAmazon Ads5개월 전

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

Microsoft→Prebid Cache→Publishers

지원 종료프로그래매틱 · 경매 인프라글로벌Microsoft AdsMicrosoft Monetize5개월 전

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

출시CTV · 광고 지면 연동글로벌LinkedInThe Trade DeskMicrosoft Monetize7개월 전

Microsoft retires Invest DSP, points advertisers to Amazon

Advertisers on Microsoft Invest, the DSP from its Xandr acquisition, must move to another platform before its Feb 28, 2026 shutdown; Microsoft names Amazon DSP as the preferred partner for the switch.

Microsoft Invest→Amazon Ads

지원 종료프로그래매틱 · 시장 철수글로벌Microsoft AdsAmazon AdsMicrosoft Monetize1년 전

Leading Supply-side Partners Including FreeWheel, Index Exchange, Magnite, Microsoft Monetize and PubMatic Integrate European Unified ID to Maintain Relevant Advertising

The SSPs and Google Ad Manager have joined the growing list of brands, publishers and retail partners in Europe that are pioneering a new approach to identity A number of supply-side partners, including Criteo Commerce Grid, Equativ, FreeWheel, Google Ad Manager, Hubvisor, Improve Digital (Azerion), Index Exchange, Magnite, Microsoft Monetize, PubMatic, Stroer, TripleLift and Yieldlab […]

SSPs→European Unified ID

출시데이터 · 데이터 제휴글로벌Microsoft MonetizeFreeWheelPubMaticIndex ExchangeMagnite2년 전