Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

규제웹 · 규정 변경영국TikTok AdsGoogle Ads3주 전

Minecraft bans ads for outside products in-game

Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.

Microsoft→Minecraft→advertisers

규제앱 · 규정 변경글로벌Microsoft Ads3주 전

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

정책 변경프로그래매틱 · 경매 인프라글로벌Google AdsPrebid3주 전

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

규제글로벌Google Ads3주 전

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisers→YouTube Ads→Universal Commerce Protocol

출시커머스 · 구매 접근글로벌Google AdsYouTube Ads3주 전

Google Ads adds first-party data and geo-experiment tooling

Google Ads' Data Manager now connects advertisers' first-party data, adds a Data Strength Uplift metric, and rolls out Meridian GeoX for geo experiments.

advertiser data→Google Ads Data Manager→Meridian GeoX

출시측정 · 퍼스트파티 데이터글로벌Google Ads4주 전