Google ordered to open AdX and DFP to Prebid

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

규제웹 · 규정 변경영국TikTok AdsGoogle Ads2주 전

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisers→YouTube Ads→Universal Commerce Protocol

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

Google Ads adds first-party data and geo-experiment tooling

Google Ads' Data Manager now connects advertisers' first-party data, adds a Data Strength Uplift metric, and rolls out Meridian GeoX for geo experiments.

advertiser data→Google Ads Data Manager→Meridian GeoX

Google spared from ad-business breakup, but judge orders changes to how it operates

Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its business to benefit competitors.

Google Won’t Have To Break Up Its Ad Business, Judge Rules, Though It Will Have To Change Its Ways

Google will not have to break up its advertising operations, a federal judge has ruled, though it will have to alter its business practices. Leonie M. Brinkema, U.S. District Judge of the Eastern District of Virginia, handed down her decision Wednesday. The ruling, which remains under seal, comes after Brinkema concluded last year that the […]