Google Won’t Have To Break Up Its Ad Business, Judge Rules, Though It Will Have To Change Its Ways
Adspotfinder 뉴스룸
아래 출처를 바탕으로 이 사이트의 뉴스 데스크가 작성했어요. 사람이 쓴 글은 아니에요.
Google will not have to break up its advertising operations, a federal judge has ruled, though it will have to alter its business practices. Leonie M. Brinkema, U.S. District Judge of the Eastern District of Virginia, handed down her decision Wednesday. The ruling, which remains under seal, comes after Brinkema concluded last year that the […]
“Google will not have to break up its advertising operations, a federal judge has ruled, though it will have to alter its business practices. Leonie M. Brinkema, U.S. District Judge of the Eastern District of Virginia, handed down her decision Wednesday. The ruling, which remains under seal, comes after Brinkema concluded last year that the […]”출처
무엇에 관한 소식인지
퍼블리셔·플랫폼
관련 업종
관련 뉴스
Facebook, Google, Twitter and TikTok join ASA ad-rules pilot
The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.
ASAFacebook, Google, Twitter, TikTokadvertisers
영국Google ordered to open AdX and DFP to Prebid
A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.
Google adds agentic commerce checkout to YouTube ads
Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.
advertisersYouTube AdsUniversal Commerce Protocol
The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]
Google Ads adds first-party data and geo-experiment tooling
Google Ads' Data Manager now connects advertisers' first-party data, adds a Data Strength Uplift metric, and rolls out Meridian GeoX for geo experiments.
advertiser dataGoogle Ads Data ManagerMeridian GeoX
Google spared from ad-business breakup, but judge orders changes to how it operates
Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its business to benefit competitors.