Catalina and iHeartMedia Partnership is First to Deliver Podcast Measurement & Sales Attribution at Scale for CPG Brands
Adspotfinder 뉴스룸
아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.
Catalina, a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey, has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases. […]
“Catalina, a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey, has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases. […]”출처
무엇에 관한 소식인지
매체사·플랫폼
관련 업종
관련 뉴스
iHeartMedia deepens its audio ad tie-up with Amazon Ads
iHeartMedia and Amazon Ads expanded their partnership, giving advertisers more of iHeartMedia's audio inventory to buy for performance-marketing campaigns.
Amazon AdsiHeartMedia becomes local reseller of Amazon Ads' audio and video inventory
Local advertisers can now buy iHeartMedia's audio and video ad inventory through an expanded reseller deal with Amazon Ads.
Broadcast Radio Enters New Era: iHeartMedia First to Bring ‘AudioGraph’ to Market, Introducing Digital Precision and Measurability to the Largest Audio Audience in America
iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]
iHeartMedia in Talks to Merge With SiriusXM
The combination, facilitated by Irving Azoff, would create a satellite and terrestrial radio giant with some of the biggest names in the podcast world