Broadcast Radio Enters New Era: iHeartMedia First to Bring ‘AudioGraph’ to Market, Introducing Digital Precision and Measurability to the Largest Audio Audience in America
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“New advertising capabilities connect broadcast radio to the digital ecosystem by enabling precise targeting and measurement, providing additional reach and scale for brands, and leveraging the live cultural moments created in broadcast iHeartMedia, the No.”출처
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On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]
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