Viant DSP buyers gain programmatic access to iHeartMedia audio via Triton
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Viant DSP buyers can now programmatically reach iHeartMedia's podcasts, streaming audio and over-the-air radio through Viant's integration with Triton Digital.
Viant (Adelphic)Triton DigitaliHeartMedia
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Triton Digital and RCS Worldwide open programmatic buying on OTA radio
Triton Digital has integrated with RCS Worldwide's playout software, letting broadcasters sell their over-the-air radio inventory programmatically.
Triton DigitalRCS Worldwide
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