DISH and Sling TV Join Comscore Campaign Ratings Beta, Introduce Addressable Ads to Measurement Platform
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The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join the Comscore Campaign Ratings beta alongside other leading media companies. DISH Media encompasses inventory of both DISH and Sling TV – including its live-streamed TV and VOD – and marks the first multichannel video programming distributor (MVPD) to […]
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“The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join the Comscore Campaign Ratings beta alongside other leading media companies. DISH Media encompasses inventory of both DISH and Sling TV – including its live-streamed TV and VOD – and marks the first multichannel video programming distributor (MVPD) to […]”출처
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DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, launched AdvantEdge™ a next-gen, holistic advertising solution unifying how brands reach their audiences across linear and connected TV (CTV). Built on verified, anonymized first-party data, AdvantEdge™ delivers advertisers highly […]
DISH Media Expands Addressable TV Advertising Footprint Through Exclusive Collaboration with Philo
This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media DISH Media, leaders in impression-based TV advertising, announced an exclusive partnership with Philo, the television streaming service, marking a transformative moment in the advertising landscape. Through this collaboration, DISH Media expands its addressable footprint, offering advertisers access to […]
DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV
DISH Media leans in on a data-driven approach in its latest collaboration with PubMatic, giving advertisers more optimization and better control of ad spend PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with DISH Media (NASDAQ: SATS) that allows SLING TV to tap into PubMatic’s supply path […]
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DISH Media Brings Linear TV to the Digital Ad Marketplace with DISH Connected
DISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising. Advertisers can now complement their CTV buys on SLING TV with access to premium DISH TV inventory. DISH Media, leaders in impression-based TV advertising, launched DISH Connected, a first-of-its-kind solution that allows DISH TV’s live linear […]