FreeWheel adds Experian audience data for UK video ad buyers

Experian folds the Audigent data-curation brand into its marketing unit

Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.

Experian→Audigent

지원 종료데이터 · 합병글로벌ExperianAudigent2개월 전

Experian and AUDIENCES partner to activate first-party data in media buys

Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.

Experian→AUDIENCES

소식데이터 · 데이터 제휴글로벌Experian2개월 전

FreeWheel adds show-level reporting for streaming ad buyers

Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.

streaming ad sellers→FreeWheel→programmatic buyers

출시CTV · 측정 연동글로벌FreeWheel2개월 전

Seven's REDiQ links up with Circana and Experian on data

Seven's ad data unit REDiQ struck partnerships with retail data firm Circana and Experian, giving advertisers buying Seven's inventory richer audience data.

Circana, Experian→Seven REDiQ

출시데이터 · 데이터 제휴글로벌Experian3개월 전

Attekmi adds keyword support to its FreeWheel DSP adapter

Attekmi upgraded its adapter for the FreeWheel DSP to support keyword-based targeting, letting publishers using Attekmi prioritise incoming request values over default settings.

Attekmi→FreeWheel

출시프로그래매틱 · 경매 인프라글로벌AttekmiFreeWheel3개월 전

Experian & Alliance of Independent Agencies Launch Indie Intelligence Council

The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology. The Council will […]

출시글로벌Experian3개월 전