Future Today Integrates with Publica’s Server-Side Ad Insertion Tech to Meet Growing CTV Ad-Demand
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Future Today, the leader in ad-supported streaming, with flagship channels Fawesome, HappyKids and iFood, and ranking in the top free channels across every major connected TV (CTV) and over-the-top (OTT) platform, including Roku, Amazon Fire TV and Apple TV, has announced a new collaboration with leading CTV ad server owned by Integral Ad Science (Nasdaq: […]
“Future Today, the leader in ad-supported streaming, with flagship channels Fawesome, HappyKids and iFood, and ranking in the top free channels across every major connected TV (CTV) and over-the-top (OTT) platform, including Roku, Amazon Fire TV and Apple TV, has announced a new collaboration with leading CTV ad server owned by Integral Ad Science (Nasdaq: […]”출처
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HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting
The average cost of an ad-free streaming subscription has nearly doubled since 2020, climbing from around $9 to $16 a month. For millions of American households, the math is starting not to add up. That financial pressure is reshaping viewing habits in ways that free ad-supported streaming television, or FAST, is well-positioned to exploit. Audiences […]
Samsung Ads extends global CTV ad-serving deal with IAS's Publica
Samsung Ads keeps serving its CTV inventory through IAS's Publica ad-serving platform under an extended global partnership.
Samsung Ads and Publica by IAS extend global CTV partnership
Publica by IAS, a leading Connected TV ad server for publishers and smart TV manufacturers, today announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Samsung Ads & Publica by IAS Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with […]
Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today Partnership
Kargo’s launch partner Future Today, a leader in FAST, debuted the Pause Ad format with the Ad Council’s Skills-First campaign Kargo, the leading creative optimization platform, unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and data-backed performance to a format that insofar has been underutilized. The new offering provides […]
Kargo elevates CTV Pause Ads with Future Today launch partner
Advertisers can now run Kargo's redesigned Pause Ad format on Future Today's connected TV service, debuted with the Ad Council's Skills-First campaign.
Future Today adds Anoki's scene-level contextual targeting for CTV
Future Today's CTV inventory, monetized via Magnite, now uses Anoki's ContextIQ scene-level contextual targeting so advertisers can target CTV placements by on-screen content.