Future Today Launches CTV Marketplace
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HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting
The average cost of an ad-free streaming subscription has nearly doubled since 2020, climbing from around $9 to $16 a month. For millions of American households, the math is starting not to add up. That financial pressure is reshaping viewing habits in ways that free ad-supported streaming television, or FAST, is well-positioned to exploit. Audiences […]
Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today Partnership
Kargo’s launch partner Future Today, a leader in FAST, debuted the Pause Ad format with the Ad Council’s Skills-First campaign Kargo, the leading creative optimization platform, unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and data-backed performance to a format that insofar has been underutilized. The new offering provides […]
Kargo elevates CTV Pause Ads with Future Today launch partner
Advertisers can now run Kargo's redesigned Pause Ad format on Future Today's connected TV service, debuted with the Ad Council's Skills-First campaign.
Future Today adds Anoki's scene-level contextual targeting for CTV
Future Today's CTV inventory, monetized via Magnite, now uses Anoki's ContextIQ scene-level contextual targeting so advertisers can target CTV placements by on-screen content.
Future Today Launches CTV Marketplace: Addressable, Privacy-Safe, and Fully Transparent
Future Today Marketplace Supports Next Generation Audience Buying and Utilizes Privacy Compliant Solutions for Targeting and Measurement Future Today, a pioneer in delivering cutting-edge CTV ad-supported solutions, has unveiled the Future Today Marketplace, a groundbreaking solution that redefines Connected TV (CTV) advertising. The Future Today Marketplace delivers over 1.5 billion privacy-safe, ID-less yet addressable impressions, […]