Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising

Amazon DSP connects to Disney's ad exchange DRAX

Advertisers using Amazon DSP can now directly access ad inventory across Disney+, ESPN and Hulu through Disney's Real-Time Ad Exchange.

Amazon Ads→Drax→Disney+, ESPN, Hulu

출시CTV · 광고 지면 연동글로벌Amazon AdsDraxHuluDisney+ESPN1년 전

Disney completes buyout of NBCUniversal's Hulu stake

Disney becomes sole owner of Hulu, its streaming and advertising platform, after paying NBCUniversal $438.7 million for its remaining stake.

NBC Universal→Disney Advertising→Hulu

인수CTV · 인수글로벌Disney AdvertisingNBC UniversalHuluDisney+1년 전

Hulu Draws in 25 Million Subscribers, Almost $1.5 Billion in Ad Revenue

Last year, Hulu expanded its library and found continued success with original programming like The Handmaid’s Tale. It paid off, and by the end of 2018, the company reached 25 […]

시장 데이터글로벌Hulu8년 전

Thanks to Shows Like The Handmaid’s Tale, Hulu’s 2017 Ad Revenue Topped $1 Billion

Hulu’s biggest year—as the company launched a live TV service and the critically-acclaimed The Handmaid’s Tale—paid off for the streaming service as its 2017 advertising revenue topped $1 billion for […]

시장 데이터글로벌Hulu9년 전

Hulu Ad Revenue Surpasses $1 Billion, Subscriber Base Grows 40% YoY

Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures include […]

시장 데이터글로벌Hulu9년 전