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Jamie Oliver ‘finds himself’ with Life360 in multimarket campaign
Family connection and safety app Life360 has launched its new major international brand campaign, ‘Finding Jamie’, marking the launch of its year-long partnership with Jamie Oliver. The campaign centres on the microdrama comedy series ‘Finding Jamie While He’s Finding Himself’, created by Baby Teeth, which sees Oliver embark on a series of adventures while his […]
Four Tatari advertisers buy Super Bowl LX commercials on NBC
Four Tatari advertisers, Ro, Manscaped, Tecovas and Life360, are airing commercials during NBC's Super Bowl LX broadcast through Tatari's TV advertising platform.
미국Life360 Ads absorbs Nativo's publisher network
Advertisers buying through Life360 Ads can now reach Nativo's publisher network across CTV, mobile and premium web, beyond the Life360 app.
Life360 Enhances Advertising Capabilities with Strategic Acquisition of Fantix’s AdTech AI Platform
AI Data Science platform will empower smarter, targeted advertising solutions while preserving privacy Life360, the leading family connection and safety company, announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and […]
Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
New integrated platform feature eliminates the need for expensive brand health studies with a single, easy-to-understand metric. Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences, announced the launch of Brand Rank, a unique new integrated platform feature that eliminates the need for expensive brand health […]
Nativo Announces ESTO 2023 Sponsorship
Nativo, the storytelling platform where brands ignite the power of connection through content and insights, is excited to announce their participation as a platinum sponsor at US Travel Association’s premier educational and networking event ESTO (Educational Seminar for Tourism Organizations) next month. As part of Nativo’s sponsorship, they will be hosting six 15-minute sessions during […]