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Four Tatari advertisers, Ro, Manscaped, Tecovas and Life360, are airing commercials during NBC's Super Bowl LX broadcast through Tatari's TV advertising platform.
Ro, Manscaped, Tecovas, Life360TatariNBC
“Ro, Manscaped, Tecovas, and Life360 to Air Commercials During NBC’s Super Bowl LX Broadcast Tatari, the leading convergent TV advertising platform, announced that four of its clients, Ro, Manscaped, Tecovas, and Life360, will advertise during Super Bowl LX. Bringing four advertisers to the Super Bowl in a single year marks a new high for Tatari and reflects its […]”출처
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Jamie Oliver ‘finds himself’ with Life360 in multimarket campaign
Family connection and safety app Life360 has launched its new major international brand campaign, ‘Finding Jamie’, marking the launch of its year-long partnership with Jamie Oliver. The campaign centres on the microdrama comedy series ‘Finding Jamie While He’s Finding Himself’, created by Baby Teeth, which sees Oliver embark on a series of adventures while his […]
Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari’s CRO, Andy Schonfeld, explains why that strategy is wrong.
Life360 Ads absorbs Nativo's publisher network
Advertisers buying through Life360 Ads can now reach Nativo's publisher network across CTV, mobile and premium web, beyond the Life360 app.
Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing
TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once relied on is harder to maintain. On this episode of Inside the Stack, Cynopsis’ Lynn Leahey speaks with Benjamin Heaton, Senior Director of Product Management at Tatari, about what’s actually wrong with TV measurement and […]
Life360 Acquires Nativo for $120 Million to Expand Its Advertising Ambitions
The deal is expected to close in January.
Life360 Enhances Advertising Capabilities with Strategic Acquisition of Fantix’s AdTech AI Platform
AI Data Science platform will empower smarter, targeted advertising solutions while preserving privacy Life360, the leading family connection and safety company, announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and […]