Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing
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TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once relied on is harder to maintain. On this episode of Inside the Stack, Cynopsis’ Lynn Leahey speaks with Benjamin Heaton, Senior Director of Product Management at Tatari, about what’s actually wrong with TV measurement and […]
“TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once relied on is harder to maintain. On this episode of Inside the Stack, Cynopsis’ Lynn Leahey speaks with Benjamin Heaton, Senior Director of Product Management at Tatari, about what’s actually wrong with TV measurement and […]”출처
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