Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV
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“Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hours Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and ITN, the ad-tech company focused on modernizing local TV activation, have expanded their partnership to bring agentic capabilities to local linear advertising.”출처
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