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This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale Magnite, the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, announced a strategic partnership to bring Playwire’s Flex Suite creative formats to programmatic buyers exclusively through […]
“This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale Magnite, the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, announced a strategic partnership to bring Playwire’s Flex Suite creative formats to”출처
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Magnite extends its AI agent orchestration across formats
Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.
AI buying agentsMagnite Orchestrationseller agents
미국Telly opens Home Screen Ads to programmatic buyers via Magnite
Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.
Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]
Cognitiv combines deep learning with Magnite's real-time data
Cognitiv's deep-learning models now run on Magnite's real-time data to improve programmatic curation and identify high-value impressions for advertisers.
Business Insider picks Magnite's SpringServe for its new FAST channel
Publisher Business Insider launched a standalone FAST channel and chose Magnite's SpringServe to serve and monetize its CTV inventory, opening a new ad-buying surface for advertisers.