Max was rebranded back to HBO Max, announced at the Warner Bros. Discovery upfront on May 14, 2025; the apps switched to the HBO Max name on July 9, 2025.

Paramount Skydance agreed on February 27, 2026 to acquire Warner Bros. Discovery, including the HBO Max streaming platform, at $31 a share; the deal is not yet closed.

인수글로벌HBO Max7개월 전

Mercado Ads adds HBO Max to its Connected TV network

Advertisers using Mercado Ads can now reach HBO Max's audience as part of its expanded Connected TV network in Latin America.

Mercado Ads→HBO Max

출시CTV · 유통 제휴글로벌Mercado AdsHBO Max12개월 전

Mercado Ads amplía su ecosistema publicitario con HBO Max y lanza Race , su primera campaña creada con IA

Mercado Ads presentó su Upfront 2025 bajo el concepto Break The Tape, consolidando su posición como uno de los tres principales media players de América Latina y destacando un crecimiento del 46% en su inversión publicitaria durante 2024. La compañía anunció una alianza estratégica con HBO Max, que se suma a su red de Connected […]

소식글로벌Mercado AdsHBO Max12개월 전

Warner Bros. Discovery renamed HBO Max to Max, adding Discovery+ content; the rebuilt Max launched first in the U.S. on May 23, 2023.

이름 변경글로벌HBO MaxDiscoveryMax3년 전