Warner Bros. Discovery renamed HBO Max to Max, adding Discovery+ content; the rebuilt Max launched first in the U.S. on May 23, 2023.

Paramount Skydance agreed on February 27, 2026 to acquire Warner Bros. Discovery, including the HBO Max streaming platform, at $31 a share; the deal is not yet closed.

인수글로벌HBO Max7개월 전

Mercado Ads adds HBO Max to its Connected TV network

Advertisers using Mercado Ads can now reach HBO Max's audience as part of its expanded Connected TV network in Latin America.

Mercado Ads→HBO Max

출시CTV · 유통 제휴글로벌Mercado AdsHBO Max12개월 전

Mercado Ads amplía su ecosistema publicitario con HBO Max y lanza Race , su primera campaña creada con IA

Mercado Ads presentó su Upfront 2025 bajo el concepto Break The Tape, consolidando su posición como uno de los tres principales media players de América Latina y destacando un crecimiento del 46% en su inversión publicitaria durante 2024. La compañía anunció una alianza estratégica con HBO Max, que se suma a su red de Connected […]

소식글로벌Mercado AdsHBO Max12개월 전

Max was rebranded back to HBO Max, announced at the Warner Bros. Discovery upfront on May 14, 2025; the apps switched to the HBO Max name on July 9, 2025.

이름 변경글로벌HBO MaxMax1년 전

Discovery Hits 22 Million Paying Streaming Subs, U.S. Ad Revenue Up 5%

Warner Bros. Discovery is becoming closer and closer to a reality, with the upcoming Discovery and WarnerMedia merger on track to close in early Q2—and “probably” ahead of the upfront—Discovery […]

시장 데이터미국Discovery5년 전

Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP

Discovery bought a 10% interest in OpenAP, the ad-targeting consortium whose owners include NBCUniversal, Fox and ViacomCBS. The media companies founded OpenAP in 2017 to create tools to help brands harness consumer data to improve the targeting of their advertising campaigns among several TV networks. Discovery in April had integrated OpenAP’s OpenID identifier for cross-platform […]

Discovery→OpenAP

인수TV · 인수글로벌DiscoveryOpenAP5년 전