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Publishers using Prebid and Google Ad Manager will lose a major part of their video ad delivery from April 30 when Microsoft's caching stops.
MicrosoftPrebidGoogle Ad Manager
“Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression in a […]”출처
Minecraft bans ads for outside products in-game
Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.
MicrosoftMinecraftadvertisers
Google ordered to open AdX and DFP to Prebid
A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.
Microsoft launches Curate to package curated data with ad supply
Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.
curatorsMicrosoft Curateprogrammatic buyers
INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally
INVIDIGoogle Ad Manager
AdPlayer.Pro Joins Google’s Ad Manager Technology Partner Program as a Certified Member
AdPlayer.ProGoogle Ad Manager