Netflix expands programmatic ad buying to major DSPs

Apple blocks alternative IDs in iOS 27

Apple→The Trade Desk

제한웹 · 규정 변경글로벌The Trade Desk6일 전

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

규제웹 · 규정 변경영국TikTok AdsGoogle Ads3주 전

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

정책 변경프로그래매틱 · 경매 인프라글로벌Google AdsPrebid3주 전

La IA abre nuevas oportunidades publicitarias para las PyMEs mexicanas

Para muchas PyMEs, los canales publicitarios de alto impacto, como la TV por streaming, históricamente han estado fuera de su alcance debido a barreras como los costos de producción y desarrollo creativo. Sin embargo, una nueva investigación de Amazon Ads revela que esta realidad comienza a cambiar. Más de cuatro de cada cinco PyMEs mexicanas […]

소식글로벌Amazon Ads3주 전

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

규제글로벌Google Ads3주 전

Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront

출시글로벌Amazon Ads3주 전