New Xumo and Comcast Advertising Report Finds 84% of Advertisers Will Increase FAST Investments in 2024 as Consumer Awareness and Usage Reaches New Heights
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Custom research reveals 3 in 5 FAST buyers use FAST’s niche programming to target specific audiences. Analysis also finds that 94% of FAST impressions are delivered on the TV screen. Xumo and Comcast Advertising released a joint report, titled The 2023 State of FAST. This new report explores the growing usage of free ad-supported streaming […]
“Custom research reveals 3 in 5 FAST buyers use FAST’s niche programming to target specific audiences. Analysis also finds that 94% of FAST impressions are delivered on the TV screen. Xumo and Comcast Advertising released a joint report, titled The 2023 State of FAST. This new report explores the growing usage of free ad-supported streaming […]”출처
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