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ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period. Sky Media, the UK’s second largest TV sales house, will use Planet V for its on demand content, with agencies and advertisers expected to be able to plan and buy […]
“ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period. Sky Media, the UK’s second largest TV sales house, will use Planet V for its on demand content, with agencies and advertisers expected to be able to plan and buy […]”출처
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Publicis Media and ITV launch addressable audience partnership
Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.
Omnicom and Sky Media launch biddable sports ad marketplace
Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.
OmnicomSky Mediasports inventory
Sky's ITV takeover gives it 44% of the UK TV ad market
Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.
SkyITV
영국Universal Ads launches in the UK on Channel 4, ITV and Sky
Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.
AdvertisersUniversal AdsChannel 4, ITV, Sky