Snap announced a partnership with Integral Ad Science for brand safety reporting aligned to the GARM framework, plus campaign-level brand safety controls for creator mid-roll ads.

FTC sues Hims & Hers for allegedly sharing patients’ medical data with advertisers Meta and Snap

The U.S. federal consumer watchdog said Hims & Hers, which prescribes for sexual wellness and mental health conditions, used website trackers to share customers’ information with advertisers.

규제미국Snap AdsMeta Ads2개월 전

Announcing Unified Attribution on Snapchat | Snapchat for Business

소식글로벌Snap Ads5개월 전

Snapchat introduced AI Sponsored Snaps, letting brands appear in Chat through AI agents Snapchatters can interact with directly. Snap said Sponsored Snaps already drive 22% more conversions with nearly 20% lower cost per action.

출시글로벌Snap Ads5개월 전

Snap Dangles Thousands in Free Ad Spend As Potential TikTok Ban Deadline Nears

Buyers say Snap is “aggressively” pitching incentives to shift budgets

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Snap expanded its agency offering into a tiered Agency Partner Program with badging and dedicated support, live in the US and UK and rolling out to Saudi Arabia and the United Arab Emirates.

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Snap Launches New Brand Suitability Suite for Advertisers | Snapchat for Business

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