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Spotify completed folding Megaphone into the Spotify Ad Server, requiring podcast publishers to move guaranteed and PMP campaigns onto it.
MegaphoneSpotify Ad Server
“All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check your campaigns. Because, starting today, any Priority or Standard Guaranteed campaigns and PMP deals that aren’t using the updated Spotify […]”출처
퍼블리셔·플랫폼
Spotify Partner Program expands to 35 new markets
Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.
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Azerion integrates Spotify Ad Exchange into its Hawk DSP
Advertisers using Azerion's Hawk DSP can now buy Spotify's audio ad exchange inventory directly.
Spotify AdsAzerion Hawk DSPAdvertisers
Spotify adds split testing and machine-learning automated bidding to Spotify Ads Manager, and starts testing Carousel Ads, a swipeable format of up to six cards in the Now Playing view.