Spotify's podcast hosting platform selling ads via the Audience Network marketplace
Megaphone by Spotify is an enterprise podcast platform for publishing, monetizing and growing podcasts, including dynamic ad insertion and back-catalog monetization.
Megaphone by Spotify is a podcast platform built for publishing shows to virtually any podcast app, monetizing content including back catalogs, and growing audience reach through analytics and promotion tools. It is aimed at podcast publishers and networks rather than individual advertisers, and includes an embeddable player for reaching new audiences off-platform.
Monetization on the platform includes dynamic ad insertion and real-time ad stitching, supplementing direct ad sales with access to the Spotify Audience Network, described as an advertising marketplace that lets publishers capture demand from advertisers of varying sizes. Industry Insights, Podcaster Resources, Product News and Press Releases are listed among its content categories for publishers researching the platform.
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