Roku Advertising

Roku Advertising is the advertising arm of Roku, a streaming TV platform reaching more than 125 million daily active users in the US. It positions itself as a companion to TV viewing, guiding people to content from its home screen across apps, channels and its own service, the Roku Channel.

Named ad formats include Home Screen Marquee, sold per day on a guaranteed basis, alongside Brand Showcase, Pause Ad, Roku City, Food destination and Home destination placements, Ok-to-Checkout, Ok-to-Email/Text and Ok-to-Remind response formats, and campaigns managed through the Roku Ads Manager. Its ads.txt file lists 45 ad system lines across the CTV, Video and Web channels.