News

Roku and Horizon Media partner on CTV ad precision

Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.

Horizon Media→Roku→CTV inventory

LaunchedCTV · Buying accessGlobalRoku Advertising3 weeks ago

Fox Corporation agrees to acquire Roku for about $22 billion

Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.

Fox Corporation→Roku

AcquisitionCTV · AcquisitionUnited StatesRoku AdvertisingFox4 months ago

Roku acquires subscription streamer Frndly TV

Roku Advertising acquired subscription streaming service Frndly TV for $185 million, adding its viewers and ad inventory to Roku's platform.

Roku Advertising→Frndly TV

AcquisitionCTV · AcquisitionGlobalRoku Advertising1 year ago

Roku acquired the DSP dataxu in November 2019 and relaunched it as Roku OneView in 2020. The OneView brand has since been retired: Roku's advertiser site now sells through Roku Ads Manager and programmatic solutions.

AcquisitionGlobalRoku Advertising7 years ago

Roku Advertising Skyrockets, As It Uses Measurement To Lure Budget From Linear

Of the $70 billion in national TV ad spend, Roku’s Q3 cut was $100 million. But the over-the-top (OTT) platform and device manufacturer is gunning for more, using its relatively new measurement program to convince advertisers to divert linear spend to OTT. Roku touted that $100 million milestone on Wednesday, noting that its platform business, […]

UpdateGlobalRoku Advertising8 years ago